In the central part of the island of Hvar is Jelsa, the tourist center on the north shore of the island. Accommodation possibilities are numerous, including quality hotels, apartments, rooms and camping sites.
The smells of the dense pine forests, the nearby sand beaches, numerous vineyards and olive tree plantations as well as the cultural landmarks have made Jelsa an attractive vacation destination. Numerous vilae rusticae around Jelsa, the church of St. Mary, the church of our Lady of health, Civitas Vetus Ielsae (old Jelsa city), the square of St. John and The Plaza are just some of the places to visit as you take a walk through the history of this town. While numerous surrounding coves with their attractive sand and pebble beaches, abundance of sun and clear water are here for your daytime relaxation. In the colorful atmosphere of Jelsa’s restaurants and taverns you will surely enjoy the fruits of the Mediterranean region, carefully prepared traditional meals made of fresh fish with olive oil and above all quality Hvar wine. Located in the center of the island Jelsa is the ideal starting point for many excursions: Grapčeva cave and Humac, Tor, the surrounding villages Vrisnik, Svirče, Pitve as well as the famous beach Zlatni rat in Bol on the island of Brač. Rather fresh Jelsa’s evenings are ideal for walks on the beach, while those who are looking for entertainment and dancing will enjoy the music of numerous Jelsa cafes and bars.